Basically, Virtual Reality (VR) means near-reality. It is an artificial environment that is created with software. VR allows a person to manipulate and experience the environment as if it were the real world. The computer is transformed into a gatekeeper to this artificial world by simulating as many senses as possible, such as vision, hearing, touch, even smell.
Commonly VR effect is created by special VR headsets. When users wear these headsets, they can view the virtual environment on a small screen of the head mounted display that is attached to the headsets. Users can also hear the sound by using the earphones attached with these VR headsets. VR environment can also be created through specifically designed rooms with multiple large screens.
The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
8:00 AM PST
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.