Unicast
Unicast is the term used to define communication where information is sent from one point to another point (From server to client). In this situation, there is just one sender (server), and one receiver (Client). Each client receives a separate stream and given that they request it. Unicast streaming works either for video on demand streaming or live streaming.
(How Unicast Streaming Works)
One of the key advantages of unicast streaming is its ability to provide secure live streaming experiences. Since each client connects directly to the server, it allows for enhanced control over the data transmitted. This means that sensitive information, such as user credentials and payment details, can be encrypted, minimizing the risk of interception by unauthorized parties.
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Upcoming Webinar
Mastering Content Licensing: Strategies for Platforms of All Sizes
The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
Key Takeaways
- The State of Content Licensing Today – How market shifts impact platforms of all sizes.
- Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
- Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
- Smart Content Buying – How to license film and TV content effectively without unnecessary costs.
April 22
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