STB (Set Top Box)
STB or Set Top Box is a device that receives a digital signal, decode it and display it on a television. The signal can be Internet data or a television signal and is received via telephone connection or cable. The set-top box may also be able to perform other functions such as recording television programs and playing them back , an electronic program guide, perform interactive functions such as gaming, video-on-demand and other entertainment services.
In recent years, STBs have evolved significantly, allowing users to access not only traditional broadcasts but also a wide range of digital content. With advancements in internet connectivity, set-top boxes now provide seamless access to live streaming services, enabling viewers to watch live events, sports, news, and more in real time. These devices are equipped with powerful processors and intuitive interfaces that enhance the viewing experience, making it easy for users to switch between live streaming services and other digital media. Additionally, with live streaming services integrated into STBs, users can enjoy on-demand content from platforms and apps, expanding their entertainment options beyond standard cable television.
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Mastering Content Licensing: Strategies for Platforms of All Sizes
The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
Key Takeaways
- The State of Content Licensing Today – How market shifts impact platforms of all sizes.
- Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
- Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
- Smart Content Buying – How to license film and TV content effectively without unnecessary costs.
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