SCTE-35
SCTE-35: The Society of Cable Telecommunications Engineers (SCTE) standard for digital program insertion messaging, which allows for the precise timing and signaling of ad insertion points within video content. It’s used to mark the ad timings. It’s required for the Server Side Ad Insertion (SSAI).
The Power of Live Audio Streaming
In the realm of live content delivery, SCTE-35’s capabilities extend beyond traditional video content. Live audio streaming, a rapidly growing medium, also benefits from the precision and reliability offered by this standard. By incorporating SCTE-35 into live audio streams, broadcasters can maintain synchronized ad insertion, ensuring that commercials align perfectly with the audio content.
This synchronization is especially critical in the context of live video streaming, where any discrepancies between audio and video can disrupt the viewer experience. SCTE-35 provides a robust framework for coordinating ad breaks across both audio and video components, ensuring a seamless and uninterrupted viewing experience for the audience.
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Mastering Content Licensing: Strategies for Platforms of All Sizes
The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
Key Takeaways
- The State of Content Licensing Today – How market shifts impact platforms of all sizes.
- Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
- Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
- Smart Content Buying – How to license film and TV content effectively without unnecessary costs.
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