Paywall
A paywall is a system of limiting access to content through a paid subscription. Sports web sites and online news are the most common users of paywalls.
There are three high-level models of paywall: Hard Paywall, Soft Paywall, and combination of both. Mainly, the content restrictions of a hard paywall are much stricter compared to the soft paywall. It will not allow users to access free content. Whereas, a soft paywall gives substantial access to free content so that it will encourage the users to subscribe for premium content.
In recent years, paywalls have become particularly effective for monetizing live streaming services. As more people consume real-time content online, particularly for events like sports matches, live video streaming, concerts, and live news broadcasts, paywalls provide an ideal solution for platforms to generate revenue while maintaining exclusivity. A hard paywall model works well for exclusive or high-demand live streaming services, where only subscribers can access premium live events. On the other hand, a soft paywall allows potential customers to experience free, limited previews of live events, which can drive subscription conversions by showcasing the value of full access to the platform’s live streaming services.
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Mastering Content Licensing: Strategies for Platforms of All Sizes
The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
Key Takeaways
- The State of Content Licensing Today – How market shifts impact platforms of all sizes.
- Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
- Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
- Smart Content Buying – How to license film and TV content effectively without unnecessary costs.
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