OVP (Online Video Platform)
OVP or Online Video Platforms can use a user-generated content (UGC) model, software as a service (SaaS) business model or a do it yourself DIY model. OVP offers an end to end solution from creating a website, uploading video, encoding video, video playback to user management for both video on demand and live streaming.
Usually, OVPs have Content Management System – CMS where users need to login to add content, upload video, setting up monetization plan, view video analytics which may include, detailed insights of video performance such as, video watch time, total number of video views, unique views and impressions; stats on user visits, location and behaviour on the site.
OVPs also provide customized video players where end users can watch videos. Many OVPs provide third party video player which can be embedded in a website. Although there are several OVP providers that are also present in broadcast markets, serving video on demand set-top boxes, OVPs are related to the over-the-top (OTT) content video industry.
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Upcoming Webinar
Mastering Content Licensing: Strategies for Platforms of All Sizes
The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
Key Takeaways
- The State of Content Licensing Today – How market shifts impact platforms of all sizes.
- Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
- Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
- Smart Content Buying – How to license film and TV content effectively without unnecessary costs.
April 22
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