IMA (Interactive Media Ads)
IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion.
Live Audio Streaming is a rapidly growing segment of the digital media landscape. Platforms like Spotify, Apple Music, and Twitch have popularized this format, and it’s becoming increasingly attractive for advertisers. IMA can be adapted to support live audio streaming, allowing publishers to insert ads into audio broadcasts. This could include audio-only ads, or even visual ads for platforms that offer a companion video stream.
However, the true potential of live audio streaming lies in its synergy with live video streaming. Platforms like YouTube Live, Twitch, and Facebook Live have gained immense traction, offering a more immersive and engaging experience for viewers. By combining live audio and video, advertisers can create more impactful campaigns that resonate with audiences on a deeper level.
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Upcoming Webinar
Mastering Content Licensing: Strategies for Platforms of All Sizes
The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
Key Takeaways
- The State of Content Licensing Today – How market shifts impact platforms of all sizes.
- Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
- Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
- Smart Content Buying – How to license film and TV content effectively without unnecessary costs.
April 22
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