Closed captions (Abbreviated as CC) are a text version of the spoken part of a movie, computer presentation or television program. Sometimes, they include descriptions of non-speech elements (For example, “machinery starting up”). It can be stored separately or embedded within the video. The common formats are WebVTT, SRT, DFXP and TTML. The viewer has the power to deactivate the closed captioning in a video.
Closed captioning was developed for hearing impaired people. However, it can be useful in situations where audio cannot be heard due to noisy environment (Airports, Railway Stations) or where one need to mute the sound of a video (Hospitals). Also, it is beneficial for foreigners to watch a movie or television program.
In addition to its accessibility benefits, closed captioning has become a crucial feature for live streaming services, ensuring inclusivity and convenience for a global audience. By providing closed captions, live streaming services enhance user engagement, especially in multilingual or noisy environments where audio clarity might be compromised. This feature enables viewers to follow along easily, regardless of background noise or language barriers, making live streaming services more user-friendly and accessible to all.
Related Terms : No related terms!The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
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