Bitrate
Bitrate describes the rate at which bits are transferred from one point to another. In simple language, it measures how much data is transmitted from one point to another in a given amount of time. Commonly, bitrate is measured in megabits per second (Mbps), kilobits per second (Kbps) or bits per second (bps).
Bitrate can describe the quality of an audio or video file. For instance, a video file that is compressed at 4000 Kbps will look much better compared to the same file that is compressed at 2000 Kbps. The quality of a video or audio file is measured by the bitrate just like the quality of an image is measured in resolution.
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Upcoming Webinar
Mastering Content Licensing: Strategies for Platforms of All Sizes
The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
Key Takeaways
- The State of Content Licensing Today – How market shifts impact platforms of all sizes.
- Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
- Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
- Smart Content Buying – How to license film and TV content effectively without unnecessary costs.
April 22
8:00 AM PST
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