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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

AAC (Advanced Audio Coding)

AAC (Advanced Audio Coding) is a lossy digital audio compression standard that offers higher sound quality than MP3 at the same bit rate. This means that for the same file size, an AAC file can sound clearer and more detailed than an MP3 file. It’s standardized by ISO and IEC as part of the MPEG-2 and MPEG-4 specifications. AAC is widely used for streaming, digital radio, and on devices like smartphones and tablets.


Example:

AAC is the default audio format for Apple’s iTunes and iOS devices, ensuring high-quality playback while conserving bandwidth.


Key Features:

High Efficiency: Superior sound quality at lower bitrates compared to MP3 (e.g., 128 kbps AAC ≈ 192 kbps MP3).

Multi-Channel Support: Up to 48 audio channels for surround sound.

Sampling Rates: 8 kHz to 96 kHz.

Bitrate Range: 8 kbps (low quality) to 320 kbps (high quality).

 

Common Use Cases:

Audio On Demand
Video streaming Platform
Online Radio Station

 

Related Terms :
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Upcoming Webinar

Mastering Content Licensing: Strategies for Platforms of All Sizes
Mastering Content Licensing: Strategies for Platforms of All Sizes

The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.

In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.

Key Takeaways

  • The State of Content Licensing Today – How market shifts impact platforms of all sizes.
  • Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
  • Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
  • Smart Content Buying – How to license film and TV content effectively without unnecessary costs.

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