Muvi Wiki - Your Ultimate Guide to Streaming Video Technology

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Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

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Over-the-top content (OTT)

In broadcasting, Over-The-Top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This model contrasts with the purchasing or rental of video or audio content from an…

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Upcoming Webinar

Mastering Content Licensing: Strategies for Platforms of All Sizes

The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.

In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.

Key Takeaways

The State of Content Licensing Today – How market shifts impact platforms of all sizes.
Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
Smart Content Buying – How to license film and TV content effectively without unnecessary costs.

Upcoming Webinar