Data Management Platforms (DMPs) collect, organize, and analyze audience data to enable precise targeting and segmentation of video ad campaigns based on user demographics, interests, or behavior. This granular targeting is especially valuable for live streaming services that rely on real-time engagement and relevant content. By leveraging DMPs, these platforms can deliver highly personalized ads to viewers during live broadcasts, increasing the likelihood of clicks, conversions, and overall campaign success. For instance, a DMP can help a live streaming platform…
Learn moreDigital Rights Management (DRM) is an organized process to copyright protection for digital content such as video, music, eBooks etc. DRM technologies try to put a stop to illegal redistribution of digital content and limit the ways consumers can copy content they have already purchased. Usually, DRM is put into practice by inserting code that puts a stop to copying, limits the number of devices the content can be accessed on or stipulates a time period in which the content…
Learn moreDigital Video Broadcasting (DVB) is a set of globally open standards that define digital broadcasting using existing cable, satellite and terrestrial infrastructures. These standards define the data link layer and physical layer of the distribution system. Similar to all digital communication systems, DVB uses the simple yet powerful binary digit pair i.e. ones and zeros, to link to the data that is being transmitted. Digital Television is the most accepted type of transmission handled by DVB, which consists of an…
Learn moreDynamic Ad Insertion (DAI) is a technology that allows advertisers to deliver targeted ads in real-time by seamlessly integrating them into digital content such as videos, podcasts, and live streams. Instead of using pre-recorded or static ads, DAI enables ad servers to insert personalized, relevant ads for individual users based on their demographics, behavior, location, and other data points. Think of it as ads tailored just for you, seamlessly woven into the content you're watching. Dynamic Ad Insertion helps broadcasters…
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Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
8:00 AM PST
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