Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Ad Network

Within the dynamic realm of the Streaming Industry, an "Ad Network" stands as a pivotal player in the digital advertising landscape, connecting publishers and advertisers to distribute ads across various streaming platforms efficiently. As intermediaries, ad networks aggregate ad inventory from multiple publishers and match them with relevant advertisers, ensuring optimal placement and revenue generation. These networks facilitate seamless transactions, enabling advertisers to reach their target audiences effectively while providing publishers with opportunities to monetize their streaming content. What Will…

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Ad Server

What is an Ad Server? An Ad Server is a web based tool used by websites which want to display ads and are also called "publishers", Ad networks and advertisers to help with ad management, campaign management and ad trafficking. An ad server also provides reporting on ads served on the website. Finally, an ad server serves the creative side: this means that the ad server or ad serving company also delivers the ad to each user’s browser. An ad…

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HLS (HTTP Live Streaming)

Based on MPEG2-TS, HLS (HTTP Live Streaming) is Apple’s patented streaming format. It is an adaptive streaming communication protocol. Initially, HLS was used only for Apple devices.  Now it is supported by other devices like Android-based smartphones. HLS works by splitting live streams into a sequence of smaller HTTP-based file downloads. Each download loading one small portion of an overall potentially unbounded transport stream. As the stream is played, the client may choose from several different alternate streams containing the same content encoded at…

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What is Chromecast

Chromecast is a media streaming device that plugs into the HDMI port on your TV. Simply use your mobile device and the TV you already own to cast your favourite TV shows, films, music, sport, games and more. Chromecast works with iPhone®, iPad®, Android phones and tablets, Mac® and Windows® laptops and Chromebooks.* Chromecast is an easy way to stream Movies, Videos, Music and games directly to your TV with just a single tap while your phone becomes a powerful…

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Upcoming Webinar

Mastering Content Licensing: Strategies for Platforms of All Sizes
Mastering Content Licensing: Strategies for Platforms of All Sizes

The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.

In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.

Key Takeaways

  • The State of Content Licensing Today – How market shifts impact platforms of all sizes.
  • Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
  • Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
  • Smart Content Buying – How to license film and TV content effectively without unnecessary costs.

Upcoming Webinar

April 22

8:00 AM PST

30 Minutes