Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

iFrame (Inline Frame)

  iFrame is an HTML element. It allows an external web page to be embedded in an HTML document. By using an iFrame, you can also insert a piece of content (an embedded video, image, short instructions etc.) from another source into a web page.

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IMA (Interactive Media Ads)

IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion. Live Audio Streaming is a rapidly growing segment of the digital media landscape. Platforms like Spotify, Apple Music, and Twitch have popularized this format,…

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IPTV (Internet Protocol Television)

IPTV or Internet Protocol Television is a system of transmitting and broadcasting television series using Internet Protocol Suite unlike traditional deliver through satellite signal and cable television formats. IPTV enables streaming media in smaller batches improving overall user experience. IPTV sends only one content at a time as requested by the viewer and a new stream is transmitted to the viewer when there is a change in the channel. IPTV requires a Set Top Box for seamless programming experience.

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Upcoming Webinar

Mastering Content Licensing: Strategies for Platforms of All Sizes
Mastering Content Licensing: Strategies for Platforms of All Sizes

The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.

In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.

Key Takeaways

  • The State of Content Licensing Today – How market shifts impact platforms of all sizes.
  • Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
  • Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
  • Smart Content Buying – How to license film and TV content effectively without unnecessary costs.

Upcoming Webinar

April 22

8:00 AM PST

30 Minutes