VPAID or Video Player-Ad Interface Definition is a common specification developed by the IAB (Interactive Advertising Bureau) for interaction between video players and ad units, focused on enabling a rich interactive in-stream ad experience. It is basically a script that instructs a video player on where to place the actions: play, pause, what ad to play, when to surface the ad and the length of the ad. This specification is particularly useful for live audio streaming service as it allows for…
Learn moreA content delivery network (CDN) is a collection of global servers (network) that catches and delivers social networks, live streaming media, downloadable objects (documents, software, media files), web objects (scripts, graphics and text), on-demand streaming media and applications (portals, e-commerce) to a user based on the geographic locations of the user, irrespective of the origin of the content and a content delivery server. How CDN Works? The browser downloads every referenced asset from a single origin server, when a user…
Learn moreLive streaming is the process of broadcasting real-time, video feed or live video footage to an audience over the internet. The viewer can access the video stream on a digital screen, smartphone, tablet, laptop, or desktop computer. Live streaming requires a form of source media (e.g. an existing feed, a video camera, screen capture software, an audio interface), an encoder to digitize the content, a media publisher, and a content delivery network (CDN) to distribute as well as deliver the content. …
Learn moreVideo monetization is the making of video into a moneymaking asset. You can make profit by selling your video content through online video platform. Video monetization comes in various forms, from pay-per-view, subscriptions to advertising. A sophisticated combination of approaches is the best strategy for capitalizing on video revenues. Live streaming services also offer excellent opportunities for video monetization, enabling creators to reach a global audience instantly. By leveraging live streaming platform, you can connect with viewers in real-time, enhancing engagement…
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The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
8:00 AM PST