Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Embedded Video

Embedding allows you to place or copy the video from its original website onto a different site using “embed code” or an html code. To embed a video, copy the embed code from the original video site and paste the code into the site where you would like the video to appear.   Example of Embed Code: <iframe width="560" height="315" src="https://www.youtube.com/embed/jmA48sHA7OI" frameborder="0" allowfullscreen></iframe>

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Resolution

Resolution is the picture quality displayed on a screen (Desktop, Laptop, Mobile, Tablet, Television Screen). Basically, the resolution is measured by the number of horizontal and vertical pixels. Usually, it is mentioned as width x height, with the units in pixels: for instance, "800 × 600" means the width is 800 pixels and the height is 600 pixels. Images become crisper when resolution increases, because of a higher pixel density. As more pixels per square inch are being displayed, text…

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Buffering

In video streaming or audio streaming from the Internet, buffering refers to downloading a portion of the data before starting to play the movie or music. Having an advance stream of video frames or audio samples in RAM always avoids interruption if there are temporary delays in transmission while the content is being played. Even there would have a few seconds of delay built in for a live broadcast. For instance, when you try to play a video or audio file…

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AVC (H.264)

AVC or Advanced Video Coding (also known as H.264) is an industry-standard for video compression, the process of converting digital video into a format that takes up less capacity when it is transmitted or stored. AVC or H.264 delivers both small file size and high definition quality with half, even quarter of bitrate usage. So far, it is one of the most frequently used formats for recording, compression as well as the distribution of video content. Including 4K UHD, it…

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Upcoming Webinar

Mastering Content Licensing: Strategies for Platforms of All Sizes
Mastering Content Licensing: Strategies for Platforms of All Sizes

The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.

In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.

Key Takeaways

  • The State of Content Licensing Today – How market shifts impact platforms of all sizes.
  • Big vs. Small Players – Key differences in licensing strategies for major networks vs. niche and independent streamers.
  • Solving Licensing Challenges for SMEs – How allrites’ CaaS platform simplifies content acquisition and speeds up distribution.
  • Smart Content Buying – How to license film and TV content effectively without unnecessary costs.

Upcoming Webinar

April 22

8:00 AM PST

30 Minutes