Basically, Virtual Reality (VR) means near-reality. It is an artificial environment that is created with software. VR allows a person to manipulate and experience the environment as if it were the real world. The computer is transformed into a gatekeeper to this artificial world by simulating as many senses as possible, such as vision, hearing, touch, even smell. Commonly VR effect is created by special VR headsets. When users wear these headsets, they can view the virtual environment on a…
Learn moreAugmented reality (AR) is the real time integration of user's environment with digital information. The information about the surrounding real world of the user becomes interactive and digitally manipulable with the help of AR technologies. Augmented reality uses the existing environment and overlays new information on top of it, in contrast with virtual reality, which creates a completely artificial environment. AR devices have an input device, display, processor, and sensor. This can be accomplished through gaming consoles, contact lenses, eyeglasses,…
Learn moreSTB or Set Top Box is a device that receives a digital signal, decode it and display it on a television. The signal can be Internet data or a television signal and is received via telephone connection or cable. The set-top box may also be able to perform other functions such as recording television programs and playing them back , an electronic program guide, perform interactive functions such as gaming, video-on-demand and other entertainment services. In recent years, STBs have…
Learn moreRSS or Rich Site Summary is type of web feed. This format is used to deliver regularly changing web content to users. User can keep track of several different websites in a single news aggregator. Automatically, the news aggregator will check the RSS feed for additional content, which allow the content to be automatically passed from website to user or from website to website. This is called web syndication. By subscribing to RSS, users can avoid checking the website again…
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The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
8:00 AM PST