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Middle-Aged Prefer On-Demand Learning Videos In China 22 January 2016

Self-development and foreign language learning programs are far more popular than entertainment among on-demand videos, perhaps reflecting job insecurity during the slump. LG Uplus, which launched its mobile VOD service in July last year, analyzed 14.25 million views over the last … Continue reading

Cord Cutters Drive HBO Streaming Services In Spain 21 January 2016

The high online consumption habits of the Spanish have driven HBO to set Spain as the next country in which to launch its standalone streaming VOD platform. Before the end of the year, HBO will launch in Spain a similar service … Continue reading

Netflix Boasts 37% Share Of Internet Traffic In North America 21 January 2016

The data from Sandvine, revealed in Netflix’s quarterly earnings report, shows that Netflix’s share of North American traffic data has continued to grow, up from 35 percent of peak downloads in 2014. Apple’s iTunes accounted for 3 percent of peak … Continue reading

Viewing Of Top SVOD Originals Comparable To Linear TV, Finds NBC Guru 20 January 2016

NBC’s research chief says the notion that original series on the major Subscription VOD services receive far more viewership than shows on traditional television networks is being overstated. Speaking to journalists and bloggers who cover television at the Winter TV … Continue reading

Digital-driven Ad spending Seen Growing At 15.5% In 2016 20 January 2016

Ad spending in India will grow 15.5% in 2016 to Rs.57,486 crore with digital advertising expanding at the fastest pace of 47.5%, media agency GroupM, part of global advertising group WPP Plc., said in its This Year Next Year report … Continue reading

What Will Drive VOD In India In 2016? 20 January 2016

The market today for Video On Demand is huge and always expanding. In fact, the boost to the potential for online content viewing comes from factors such as widespread Smartphone penetration, launch of better connectivity options and demand for variety … Continue reading

Apps Driving OTT Over Cable 19 January 2016

Cord-cutters and cord-nevers are on the rise. According to a recent Forrester study, 20 percent of adults over age 32 don’t have cable — but that number rises to 35 percent for those under 32. While the pace may be … Continue reading

Hollywood On The Offensive As EU Questions Geo-Blocks 19 January 2016

Regulators sent the companies a so-called statement of objections last year, attacking industry contracts that prevent people viewing movies and TV programs outside the country in which they are sold. Walt Disney Co., Time Warner Inc.’s Warner Brothers unit, Comcast … Continue reading

12% French Internet Users Subscribe To VOD 15 January 2016

Around 12 percent of French internet users subscribe to an Subscription VoD service at present and 65 percent know of it, according to a recent survey by Mediametrie. The market researcher also found that about half of the 30 percent of … Continue reading

Researchers Claim Traditional TV Viewing Habit Is Gone, YouTube Is In 13 January 2016

Young YouTube and Netflix addicts are unlikely to revert to more traditional media habits when they settle down, research has found, stoking debate over whether the core businesses of Sky and ITV face major upheaval in the coming years. A … Continue reading