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Television is changing, and viewer metrics need to change with it 22 May 2015
The opening months of this year saw the first rumblings of a seismic shift in the Australian television market, with the introduction of three online video on demand (VOD) subscription services: Stan; Presto; and Netflix. This is set to make … Continue reading
Three quarters of Swiss watch TV/video online 21 May 2015
Three quarters of Swiss TV viewers older than 15 has watched video/TV content via internet with one quarter watching the majority of video/TV content via internet, according to a study by TNS Infratest for web TV service provider Zattoo. The … Continue reading
Infographic : VoD On The Rise – Growth Across Regions, Industries & Platforms 20 May 2015
VoD is peaking at the moment, thwarting traditional rivals like linear broadcast and Live TV. An infographic explaining the current state, past performance and the prediction for future, which looks quite good actually. Continue reading
30% of UK consumers use SVoD monthly 20 May 2015
Figures from Decipher’s bi-annual media consumption report Mediabug have shown how growth in usage of subscription VoD services like Netflix and Amazon Prime has been solely due to those over the age of 35. Mediabug Wave 6 reports that 30 … Continue reading
With Upfronts and NewFronts Comes the Invasion of the TV Acronyms 19 May 2015
The 2015-2016 presentation season draws to a close, you’ve probably heard plenty of industry jargon to go along with all the cocktails and hors d’oeuvres. We’re here to spell it out for you. First, let’s make a distinction between the … Continue reading
Ireland’s video nation: streaming goes mainstream as two-thirds of adults consume video-on-demand 18 May 2015
Streaming is now mainstream in Ireland with two-thirds of all adults having viewed video on demand services within the last six months, according to new research from the Interactive Advertising Bureau (IAB) and Nielsen. The figure skews higher for adults … Continue reading
Cable Execs Refuse To Offer Better TV Bundle Options Because Consumers Already Enjoy All The ‘Value’ They Can Handle 15 May 2015
Consumers have been clamouring for better cable TV pricing and more flexible channel options for the better part of the last decade, and for most of that time the broadcast and cable industry has been wilfully — almost gleefully — … Continue reading
Net Neutrality: Appeals Court Asked to Halt FCC’s Move to Reclassify Internet 14 May 2015
Cable and telecom trade associations asked the D.C. Circuit Court of Appeals to stay the FCC’s move to reclassify the Internet as a Title II telecommunications service, a regulatory maneuver to give the agency authority to impose robust net neutrality … Continue reading
Top 5 TV Audience and Research Myths and Misconceptions 13 May 2015
1. Pre-season buzz matters for new series. There are several reasons why pre-season buzz has virtually no impact on whether or not a program becomes successful. Despite the fact that much of its audience is older, the traditional press has … Continue reading
Most OTA cord cutters come from satellite, finds TiVo 11 May 2015
TiVo has released the findings of an in-depth survey of Over The Air (OTA) TV consumers revealing that a materially higher percentage of cord cutters are coming from former satellite TV service subscribers. “The data we’ve collected shows a clear … Continue reading
