Video On Demand Service Providers - Latest updates on Video On Demand Service Providers
Hulu Teams Up with Facebook’s LiveRail to Sell Ads Based on User Data 26 August 2015
Hulu’s ads are going “programmatic”: The Internet TV site is launching an invitation-only ad-buying marketplace powered by Facebook’s LiveRail, to let marketers target ads using data about who’s watching the video. According to Hulu, the new programmatic system will result … Continue reading
Children’s Programming Is The Next Front Line In The Streaming Battle 26 August 2015
Children’s programming might have just become the new front line in the subscription battle between Netflix, Amazon.com and other major video on demand streaming services to boost subscriber numbers. The services have gotten the most publicity from critically acclaimed … Continue reading
OTT & Smartphone Account For 40% Of Q2 Video Ad Views 26 August 2015
The new Video Monetization Report from FreeWheel, released today, says that smartphones now account for one in five video ad views, a stunning triple-digit increase. Likewise, in the stunning department, nearly 40% of ad views in Q2 happened someplace other … Continue reading
Is It Worth Following Netflix And Running Your Entire Business On The Public Cloud? 25 August 2015
Online video on demand streaming service Netflix will complete its long journey to the public cloud this summer when it shuts down its final in-house datacenter. When the datacenter closes, the hugely popular video on demand portal will rely … Continue reading
TV Streaming Displacing Beach Reading And Tanning This Summer 24 August 2015
This summer, the average American has been more likely to flip on Netflix than to flip the pages of a book. Summertime rituals are skewing toward binge-watching TV series on video on demand streaming services — and away from such … Continue reading
Streaming Revolution Hurting Cable And Broadcast Networks Alike 24 August 2015
The digital streaming TV revolution hasn’t just wreaked havoc on broadcasters. It’s hit cable television, too. And Wall Street is noticing. The summer season was once cable’s most important time of the year. Broadcasters like CBS, NBC, Fox and … Continue reading
Viewer Choices, Reviews, Ratings Impact Streaming Media 24 August 2015
Millennials prefer SVOD (subscription video on demand service) and OTT video (over-the-top) TV watching to traditional TV, cable, or satellite viewing. NPD Group’s Connected Home Intelligence Report reported that adults aged 18-34 make up the only age group to … Continue reading
How Amazon Is taking Over TV 24 August 2015
At first glance, it seemed like a typically iconoclastic move by a man who has made a career out of upsetting apple carts (and TV executives). When Jeremy Clarkson announced last month that he and his fellow ex-Top Gear … Continue reading
Online Companies Boost Their Ad Spending 21 August 2015
Online companies have joined the list of the country’s top advertising spenders in the first half of this year, spending trillions of rupiah on TV and print advertisements, according to a recent study by market research firm Nielsen. The … Continue reading
Internet STBs In 21% Of US Broadband Homes 21 August 2015
According to a new analysis from TDG, The In-Home CE and Home Networking Ecosystem, 2015, Internet set-top boxes (iSTBs) such as Apple TV and Roku are now present in 21 per cent of US broadband households, up from 13 per … Continue reading
