Video Ads - Latest updates on Video Ads
Muvi’s Lets you add any VAST-compatible Ad Server! 19 October 2021
With Muvi’s “Bring Your Own Ad Server” feature, you can easily integrate any VAST-compatible Ad Server with Muvi, without needing to hire and maintain a technical team. You just have to simply log in to the Muvi dashboard and … Continue reading
The Rise of CTV in APAC 30 September 2021
Ad spending in CTV is rapidly growing, and much of this movement is coming from the APAC region. Let’s take a closer look at why this sudden surge in CTV use in the APAC region and the conditions driving … Continue reading
How The OTT Industry Can Benefit From Programmatic Advertising? 22 April 2021
Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, … Continue reading
Shoppable Video: The New Way of Driving Revenue in eCommerce 06 April 2021
Nothing creates a more enhancing in-shopping experience for online shoppers than shoppable videos! This is the reason why video ecommerce is trending at a raging speed. Findings of a recent survey has shown that online retailers featuring video on … Continue reading
Infographic: A Peek into the Future of OTT Market in LATAM regions. 15 February 2021
OTT is said to lead the Latin America growth. Many Video Producers and Content Owners are expanding into the region looking at it’s high potential and growing market. In fact, Brazil and Mexico are Number 4 and Number 5 on the … Continue reading
Online Video Advertising and its Benefits 09 November 2020
Before starting with your AVoD platform, it’s important to understand how video ads are becoming so popular and why you should invest in them. In this blog, you will be getting a detailed analysis of the different forms of … Continue reading
Brand Experiences and Video Ads go Hand-in-Hand in Streaming 24 September 2020
Due to the pandemic, connected TV usage among consumers has experienced a huge surge. However, many viewers are still struggling to find the correct content to stream, according to their preferences. This dilemma can be looked up by brand … Continue reading
Video On Demand Revenue Models : What’s the best for your business? 20 March 2018
People don’t like paying for watching entertainment videos, admit it! They would rather want it all to come free. According to researches, viewers believe that entertainment is a basic thing and it should come at no cost. But hey, bottled … Continue reading
OTT now contributes to 26% Of Video Ad Expenses 18 December 2017
Over-the-Top (OTT) video advertising now counts for 26% off video advertisement expenses, up from just 8% a year ago. It is estimated that OTT ad spend will increase to about 30% by the end of 2017. When it comes to … Continue reading
Online Video Spend Overtakes Banner Ads for First Time 31 October 2017
IAB’s latest Digital Adspend report reveals that mobile accounts for 43% of digital advertising. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media spend. The … Continue reading
