Do you ever wonder how Smart TV apps seem to understand your audience preferences so well, effortlessly curating content that aligns perfectly with their interests? It’s no coincidence that these apps offer a seamless and personalized experience. The secret lies … Continue reading
Smart TV app testing and quality assurance is pivotal to improve your smart TV app performance as well as the user experience. With an audience that seeks quality, reliability, and innovation, ensuring your app functions flawlessly has never been more … Continue reading
The Smart TV revolution has taken center stage over the past decade, reshaping the landscape of television and rapidly replacing traditional sets. This seismic shift in consumer preferences has been fueled by the convergence of advanced technology, internet connectivity, and … Continue reading
Smart TVs have taken center stage, offering a gateway to a world of content, streaming services, and interactive applications. However, in this age of customization and personalization, the one-size-fits-all approach is quickly becoming obsolete. Smart TV streaming device market … Continue reading
The smart TV market is growing at a rapid pace. And apparently, people of all age groups prefer to have one in their homes. In a survey conducted by Statista in 2022, the people of the US were asked whether … Continue reading
Did you know, more than 3% churn rate is considered to be risky for your subscription-based business revenue? And your smart TV app business is not an exception! In this competitive smart TV market, retaining users and minimizing churn … Continue reading
In 2022, the global smart TV market stood at US$ 197.82 billion. And, it is expected to grow at a CAGR of 11.4% from 2023 to 2030. In recent market research, it was found that around 76% of US households … Continue reading
As the popularity of smart TVs continues to soar, it has become increasingly important for businesses to develop apps that not only function properly, but also engage and delight their users. In a crowded market, standing out can be challenging, … Continue reading
The smart TV industry has been rapidly growing in recent years, with more and more consumers turning to connected TV devices for their entertainment needs. As a result, the demand for smart TV apps has also increased significantly. If … Continue reading
Video streaming is a rapidly growing industry, with more and more consumers choosing to cut the cord and stream their favorite shows and movies online. Launching a branded smart TV app in 2023 can provide numerous benefits for a … Continue reading