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Deutsche Telekom signs deal with Netflix 27 November 2017
Pay TV operator Deutsche Telekom has signed a deal with Netflix for content carriage. The company is one of the largest pay-TV operators in Europe, with around 7.3 million customers, with 3.0 million in Germany and another 4.2 million outside … Continue reading
Data analytics leads to better ads 18 February 2016
Data can play a huge role in increasing relevance and revenue of ads on TV and video streaming services. According to Sky, UK’s leading Pay TV operator, targeted commercials using analytics (AdSmart) received lower channel switching than the non-targeted ones. … Continue reading
