No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
OTT Viewing Climbs, Pay TV Usage Drops 10 April 2017
According to the Pivotal Research Group, the total traditional TV usage was down 4.2% on a day basis among users aged 18-49, with English-language broadcast networks losing 10.3%. The report also found out that the usage of connected TVs is … Continue reading
YouTube takes on cable channels with YouTubeTV 07 April 2017
YouTube launches YouTube TV in 5 cities of USA to take on cable channels. YouTube TV takes a bunch of the more popular U.S. cable channels — ABC, Fox, CBS, NBC, CW, Disney, SyFy, ESPN and 40+ more — and crams them … Continue reading
Twitter out, Amazon to now stream NFL 07 April 2017
Amazon on Tuesday signed a $50 million, one-year deal to acquire the streaming rights for NFL – Thursday Night Football. The games will be available exclusively to Amazon Prime subscribers. Amazon beat out it’s rival bidders Twitter, Facebook and YouTube to acquire the … Continue reading
eSports revenues to reach $3.5bn by 2021 07 April 2017
According to a Juniper Research study, the increasing consumption of eSports and live streaming games will lead to $3.5 billion (€3.29bn) revenues by 2021, up from $1.8 billion in 2017. The research reported that through subscription services will attract more … Continue reading
Netflix and Amazon strongly favored over local SVOD platforms in Germany and India 06 April 2017
According to a recent survey by Jefferies, Netflix and Amazon are way ahead and strongly favoured over local subscription OTT platforms in India and Germany. The research states that the good performance of original content is driving this growth for … Continue reading
VOD, OTT, Music & Gaming to overtake traditional media in India by 2022 06 April 2017
According to a recent EY media report, digital media may overtake traditional by 2021-22 as the broadband and smartphone penetration increases. Broadband penetration will be equals to one third of the smartphone penetration by 2021-22 and the costs will come … Continue reading
Consumers subscribing to multiple streaming services are on the rise 06 April 2017
According to a recent report by 451 Research, about a fifth of US consumers are paying for more than one streaming services. The research noted that 19% streaming users subscribed to three or more OTT platforms, which is four points … Continue reading
Improved VOD targeting drives $375MN global revenues 05 April 2017
According to the inaugural Genius Digital Data Spotlight research paper, companies have seen significant uplift in video on demand services revenues and usage via improved and more personalized targeting. The research focused on how operators can maximize their VOD opportunity … Continue reading
Over the top services market is expected to reach US$3.5 billion by 2025 05 April 2017
According to a recent TMR research, global video streaming services are showing a much greater adoption rate than the regional ones. The reasons regional services are finding it difficult to compete with international OTT services are quality, features, and price … Continue reading
US viewers “strongly prefer” a la carte 05 April 2017
Hub Entertainment Research’s ‘Let’s Get Ready to Bundle’ report says that USA viewers would strongly prefer a TV service model where they select and pay for only the individual networks they’re interested in watching. Some 53% of those who surveyed … Continue reading
