No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
Research – Free trials often end up to Subscription 28 April 2017
According to a research by Pask Associates, nearly one-third of OTT free trials convert to a paid subscription. More than one-fourth of U.S. broadband households trialed at least one OTT service in the previous six months. Of these users, 47% subscribed … Continue reading
Disney & ABC brings-in 160 stations to OTT 28 April 2017
Disney along with ABC Television Group has inked a deal to bring in 160 stations including those owned by Sinclair Broadcast Group, The E.W. Scripps Company, Hearst Television and TEGNA Media, for its OTT Clearinghouse initiative. The majority of stations … Continue reading
Channel 4 brings ads with personalized audio Ads 26 April 2017
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. The technology uses first party data from Channel 4’s database … Continue reading
Netflix brings Original content in China 26 April 2017
Netflix recently agreed to a deal with Baidu’s iQiyi – a top video portal in China with nearly 500 million monthly viewers to give its programming a presence on Chinese soil. For now, though, Netflix is focused on closing similar distribution deals for Mainland … Continue reading
OTT revenue up by 32% & PayTV declines 26 April 2017
With several improvements in the cable sector, still overall pay television subscriptions declined in 2016 by 2 million, nearly double the numbers from the previous year while OTT services, on the other hand, is rising. According to a recent report, revenue for … Continue reading
Americans switching from regular TV monitor 25 April 2017
According to a survey released Monday, only a quarter of Americans prefers to watch shows on regular TV monitors, a dramatic drop that reflects the increasing use of computers and smartphones for entertainment. The report from Accenture, a business strategy, and … Continue reading
Kiwi’s to introduce new laws to regulate VOD services 24 April 2017
The New Zealand government is set to bring in new laws to regulate Over-the-top and VOD services. The government announced it would introduce legislation on the issue last August, but hasn’t yet done so. Deputy Chief Censor Jared Mullen recently said … Continue reading
Amazon Fire TV stick in India 21 April 2017
Amazon is going all-in to establish a solid ground in the Indian OTT market. Amazon has introduced its Fire TV media player in India pre-loaded with digital streaming apps from Netflix, Hotstar, Voot and Eros Now as well as its own … Continue reading
Infographic: Launch your Audio Streaming service instantly! 20 April 2017
Want to launch your own Audio Streaming service like Spotify? Muvi is a complete package of streaming solutions that no one else in the industry currently offers – with Muvi you can now own & launch your own branded audio streaming … Continue reading
C-Spire to launch App based IPTV 20 April 2017
C-Spire is set to bring an app-powered IPTV service that doesn’t rely on traditional set-top boxes in the coming weeks. This new offering is going to be called C Spire TV. The new service is said to support several platforms, … Continue reading
