No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
OTT drives growth of video industry in Mexico 20 July 2017
A report by the Competitive Intelligence Unit (CIU) has revealed that streaming platforms are Mexico’s fastest growing players are streaming platforms that are almost equivalent to cable TV’s share. Mexico’s over-the-top (OTT) services accounted for 7 million subs by the … Continue reading
Online viewing gets a boost with mobile devices 20 July 2017
Online video viewing will increase 20% in 2017 as per advertising giant Zenith which means global consumers will spend about 47.4 minutes a day viewing videos online this year which is up from 39.6 minutes in 2016. As per Online … Continue reading
Subscription video-on-demand on the rise in MENA 19 July 2017
According to Digital TV Research, revenues from Subscription video-on-demand (SVOD) services in Middle East and North Africa (MENA) is estimated to reach US$ 1.23 billion by 2022 which is up from almost US$1 billion in 2016. It also estimates that … Continue reading
Hit series Game of Thrones season seven premiere breaks all HBO records 19 July 2017
The season 7 premiere of the hugely popular TV series Game of Thrones broke HBO records by garnering 16.1 million viewers across HBO, video-on-demand and streaming. 10.1 million viewers watched the opening episode of GOT surpassing HBO’s previous high of … Continue reading
Netflix breaks records as it hits the 100MN member milestone 19 July 2017
The Subscription video-on-demand (SVOD) giant, Netflix now has a global subscriber base of 103.95 million, with non-US subscribers in majority. According to the Q2 stats released by Netflix, global net additions totalled a record 5.2 million compared to the forecasted … Continue reading
Online Video growth on the rise – Barclays 18 July 2017
According to Wall Street research firm Barclays, online video is set to grow partly due to a growing number of OTT viewers being above the age of 50. A report by U.S Energy Information Administration pointed to the fact that … Continue reading
Lookhu introduces OTT service 18 July 2017
Premium service that consists of niche, short and long-form original content from celebrities and the biggest social influencers is being launched by Lookhu. Lookhu packages are being offered from $2.99 to $9.99 a month and lets users subscribe or unsubscribe … Continue reading
49 hours of TV watched every month in Homes that have OTT services – ComScore 17 July 2017
According to data presented by ComScore, 51 million households consume TV programming via streaming video services that represents a 16% rise in 6 months. Viewing habits data was also revealed by ComScore. Some of its findings were: – On an … Continue reading
Netflix expected to grow with strong numbers projected in Q2 17 July 2017
According to UBS Securities media analyst Doug Mitchelson and Morgan Stanley media maven Ben Swinburne, Netflix’s domestic subscriber growth is expected to grow by 600,000 more additions in Q2. Netflix is expected to add 600,000 domestic and 2.6 million subscribers … Continue reading
Apple’s iTunes losing out to Comcast, Amazon and other such services 17 July 2017
According to the Wall Street Journal that cited data from various source, over the last five years, Apple’s iTunes store sales for movie and TV show rentals has steadily declined and the U.S market share has fallen from over 50% … Continue reading
