No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
Netflix dominates UK SVOD market 11 January 2018
While Netflix and Amazon have not officially come up with territorial subscriber data, according to a report from the Broadcasters’ Audience Research Board, Netflix has a strong dominance over Amazon in UK SVOD market. However, Amazon registers a better growth … Continue reading
Global Users spend 5 hours in watching videos per day 11 January 2018
According to a report straight from the CES event in Las Vegas, global media consumers spend 5 hours a day in consuming videos which are 20% of their waking life. The survey that included 8500 pay-TV and over-the-top (OTT) subscribers … Continue reading
Marketers now exploring advertising options on video-on-demand content 10 January 2018
According to a senior Nielsen executive, US marketers are now warming to advertising on video on demand. Through Nielsen’s total audience framework, TV networks, marketers, and media planners measure TV ratings up to 180 days. The framework also measures across … Continue reading
High Dynamic Range for mobile: HDR Premium, Dolby Vision, and more 09 January 2018
In my previous blog on HDR and enhancing the effect of 4K, we had discussed the traits of High Dynamic Range being designed to accommodate a greater range of contrast in a video content. HDR allows images with high contrast … Continue reading
MGM Network expands to OTT platforms 09 January 2018
MGM Network, the AMC Network International subsidiary, after seeing 120,000 downloads of its Comet sci-fi channel app last year, has decided to expand its OTT platforms expecting a data-driven TV advertising to revitalize the studio’s library of films and TV … Continue reading
Indian OTT firms rely heavily on content ads 09 January 2018
Star India-owned Hotstar and Viacom 18’s Voot both have penetration into local and Western content and both monetize through advertising. While Hotstar boasts a ‘freemium’ subscription and advertising service, Voot has opted for an entirely ad-based model. This is the … Continue reading
OTT viewing doubled in 2017 08 January 2018
According to a study, global viewing of streaming over-the-top(OTT) video content has doubled up since last year reaching 12.6 billion hours. While more than 2.4 billion devices were used for OTT viewing, the U.S. alone contributed 58% of the total … Continue reading
Indian Digital media sector to flourish in 2018 08 January 2018
According to analysts, falling price of 4G handsets and improved data speed will only transform the Indian digital media and entertainment startup sector. Indian digital and media industry may also see several consolidations among video streaming platform, hefty investment by … Continue reading
Decoding streaming protocols: A take on RTMP and HLS 05 January 2018
The popularity of video streaming services are growing every day and platform providers are striving hard to provide a hassle-free experience to their subscribers. According to reports, 45% of live video audiences pay for live, exclusive, Video-on-Demand content from a … Continue reading
Streaming services yet to meet user’s expectations: Survey 05 January 2018
According to a survey, although streaming services are flying sky high with two-thirds of consumers using a streaming service – the number of consumers who subscribe to cable, there still are numerous areas where they have to improve upon. The … Continue reading
