No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
SVOD witnessing growth in Africa 25 July 2018
According to reports, OTT services are growing in the sub-Saharan Africa region but structural changes in South Africa is a concern which is the dominant SVOD market in the continent. While in the West paid online streaming services are gaining … Continue reading
Following dismal performance in India, Netflix pins hope on partnership with Reliance Jio 24 July 2018
According to reports, Indian telecom giant Reliance Jio will roll out GigaFiber wired broadband network, that will offer speed up to Gigabits per second in the country. The anchor device for GigaFiber will be set-top boxes called GigaTV boxes which … Continue reading
Flipkart partners with Hotstar for an online ad platform 23 July 2018
India’s largest online retailer, Flipkart has struck a strategic alliance with online video streaming service Hotstar for launching a video advertisement platform. This alliance is aimed at creating more revenue from the rising video advertising business. The new video ad … Continue reading
OTT rules 2018 Primetime Emmy nominations 23 July 2018
Leading OTT platforms such as Netflix, Amazon Prime, and Hulu had a splendid 2017 and this year’s Emmy nomination is a testimony to that. Streaming giant Netflix has recorded 36 nominations in this year’s Emmy award while arch-rival Amazon Prime … Continue reading
Homegrown OTT players give tough competition to Netflix 20 July 2018
Indian OTT players are surging ahead of the international players. SVOD services such as Hotstar, ALTBalaji and many others are adding subscribers at a much faster rate than Netflix, which is still seen as a premium platform in India. High … Continue reading
Walmart thinking over own OTT Service 18 July 2018
Stellar success of streaming giants Netflix, Amazon Prime, Hulu etc. have prompted several media and entertainment biggies to join the OTT bandwagon. Walmart is the latest one to join the bandwagon with its very own streaming platform if everything falls … Continue reading
Paraguay calls for tax on OTT platforms 18 July 2018
South American country Paraguay to charge VAT on OTT platforms such as Netflix, Amazon Prime, Spotify etc. According to the Vice Minister for taxation, Liz Del Padre Maciel, half of the proceeds from the tax, which is set at 10% … Continue reading
Channel Surfing dies a slow death as SVOD takes the driver seat 16 July 2018
As per studies, channel surfing has taken a hit with increasing SVOD consumption across the globe. People are rather glued to a particular OTT platform or a specific online content rather than casually flipping through channels on TV. Studies reveal … Continue reading
Amazon to foray into Smart TV market 16 July 2018
Amazon is all set to introduce its own branded smart television and reach wider households. Touted to be a conscious decision of a pay-TV attack on popular network Sky, with smart TVs, Amazon will certainly have an edge over its … Continue reading
Netflix achieve payback on each new U.S. subscriber after 11 months 13 July 2018
According to reports video streaming giant, Netflix’s cost of adding new subscribers in the U.S. is now $100 per net new subscriber. Netflix’s 14% expenditure is on marketing costs today. With increasing marketing spend coupled with falling subscriber growth in … Continue reading
