No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!

OTT - Latest updates on OTT

Adobe Partners with Roku to Improve OTT Ad Targeting 27 March 2019

Considering the large volume of audiences moving to OTT platforms, Adobe announces a partnership with Roku for identifying the potentials in OTT Ad targeting. With this deal, Adobe is supposed to integrate its advanced analytics on Roku’s platform to precisely … Continue reading

Netflix Trials $3.6 Mobile-only Subscription Plan in India 27 March 2019

Netflix, the global video streaming giant, trials a low-cost mobile-only subscription plan in India at just $3.62 (INR 250) per month. The trial plan is offered at half a cost of Netflix’s basic plan and allows users to stream videos … Continue reading

Apple Announces the Launch of New Video Streaming Service – Apple TV+ 26 March 2019

Finally, Apple unveils its plan to launch the long-anticipated video streaming service – Apple TV+. The all-new streaming service from Apple is supposed to offer exclusive web-series, shows, documentaries, and movies from acclaimed content creators. Apple TV+ app will be … Continue reading

La Liga Launches its own OTT Streaming Service – LaLigaSportsTV 26 March 2019

In an effort to boost the visibility of Spanish sports, La Liga – the official organizing body of the Spanish Football League system, launches its own OTT service for free. With the launch, La Liga becomes the first major European … Continue reading

Comcast Announces a New Streaming Platform – Flex 25 March 2019

With more & more consumers ditching traditional pay TV for online video streaming services, Comcast announces the launch of its new streaming platform – Flex. The service will come with a 4K HDR streaming box along with Comcast’s X1 voice … Continue reading

From Inception to Trending: Explore the Timeline of eSports 21 March 2019

If we talk about the most unique part of the Video streaming industry, it is definitely eSports. And as you have shown your interest to this post, let me first take you to a backward-trail of about 50 years when … Continue reading

Hotstar Announces New Subscription Service – Hotstar VIP 21 March 2019

Hotstar, the Indian digital OTT platform, introduces a new subscription service – Hostar VIP, in an effort to increase its audience base. The new subscription service offers Star Network and Hotstar originals content at just Rs. 365 per year. Taking … Continue reading

Australian SVoD Market Records 11.8% Surge in Users, Just in a Year 19 March 2019

Compared to last year’s market report, SVoD service in Australia witnesses a growth of 11.8% in 2019. Nearly 14 million Australians now have access to SVoD (Subscription Video-on-Demand) services either through subscription TV or Pay TV. Netflix holds the highest … Continue reading

Amazon Finally Incorporates Apple Music Streaming on Fire TV Boxes & Sticks 16 March 2019

According to CNBC, Apple Music is now available to stream on Amazon Fire TV in the US. Fire TV owners can play songs from the Apple Music service using Amazon’s digital assistance – Alexa. Back in December, Amazon featured Apple … Continue reading

Rakuten TV Expands to 30 New Countries in Europe over Big Deals 16 March 2019

Rakuten TV, the Japanese VoD streaming service, expands its operation to 30 new countries in Europe, bringing the total count across the globe to 42. Despite having only 7 Million subscribers worldwide, Rakuten TV strives to take on the industry … Continue reading