No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
Winning the Next Generation of Viewers with OTT Services, panel discussion at NAB 2015 15 April 2015
In an NAB session called “Constant Cravings: Using OTT to Win the Next Generation of Viewers” on Monday, panelists pointed to three key elements for over-the-top success: a strong business model, seamless multiplatform access, and frequent innovation. The ad-supported vs. … Continue reading
Axwave’s Unique Viewership Numbers Show That Nearly 30% of All TV Content Watched in the U.S. is via Streaming Over-the-Top Services 13 April 2015
“Over 40% of TV households in the U.S. subscribe to OTT services,” said Damian Scavo, Axwave CEO. “The data that we have been collecting provides unique insights into how viewers are using these services.” The Axwave data allows the TV … Continue reading
How Growth of OTT Video-on-Demand Influences Mobile Operators’ TV Business 13 April 2015
The TV and Video on Demand (VoD) space is continuing to see increased participation from Mobile Network Operators(MNOs) and Communication Service Providers(CSPs), especially in the recent year. The expansion of MNOs’ and CSPs’ business to these two segments, which have … Continue reading
Piksel, Strategy Analytics launch consumer insights service 10 April 2015
Piksel and research firm Strategy Analytics have launched the Consumer Insights service to offer a window into customer preferences. “It is becoming increasingly apparent that today’s subscribers are not prepared to pay for content that they don’t want,” said Arleen Macaraeg-Denque, … Continue reading
OTT TV Ad Revenue to Increase Four-Fold by 2020, says TDG 10 April 2015
According to a new report from TDG, revenue from OTT TV advertising, that is, commercial advertising placed in full-length TV-quality programming delivered via broadband, is expected to grow nearly four fold between 2015 and 2020. The Future of OTT TV … Continue reading
OTT streaming video subscribers to pass 100 million in 2015 10 April 2015
The number of subscribers to ‘over-the-top‘ video on demand services is expected to pass 100 million worldwide this year, according to forecasts from Ovum. The growing number of direct-to-consumer services, such as the recently launched HBO Now and Sling TV as … Continue reading
Over 50% of Consumers in U.S. Broadband Households Subscribe to an OTT Video Service 10 April 2015
Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video on demand service, such as Netflix or Hulu Plus. The research firm, which will participate at the NAB Show … Continue reading
Video On Demand Market: Global Industry Analysis and Opportunity Assessment 2014 – 2020 09 April 2015
According to finding of the report published by Future Market Insights, the global VoD market was valued at US$ 207,125.4 Mn in 2013 and is anticipated to reach US$ 357,273.9 Mn by 2020, registering a single digit CAGR of 8.1% … Continue reading
Sport could be “commercial suicide” for OTTs, Ed Barton of Ovum 09 April 2015
A report published yesterday predicts that we could see OTT platforms bidding for “major” sports rights by 2022. In the following exclusive guest post, Ovum analyst and TV Connect chair Ed Barton begs to differ. The first era of OTT visual … Continue reading
Digital content opportunity to deliver $14bn revenues for operators by 2019 08 April 2015
New research from Juniper Research has found that content paid for via carrier billing will provide operators with more than $14bn in revenues over the next five years. The new research suite, ‘Digital Content Business Models: OTT & Operator Strategies … Continue reading
