No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
OTT ads pushed by Showtime during SB 50 09 February 2016
Considering the huge viewership during the live streaming of the mega event – Super Bowl 50, Showtime has taken a non-traditional approach in promoting its OTT offerings on the ads. The ad showed Sia in “Unstoppable” highlighting the OTT services, … Continue reading
OTTs fuel video streaming in India 08 February 2016
Video streaming distribution in India is taking up a significant market. Broadcasters are now eyeing OTT as a means to reach the end consumer directly. Most content providers have banked on YouTube to gain popularity before moving on to their … Continue reading
OTT services are modernizing ad industry in Asia Pacific 05 February 2016
Asia Pacific is being fueled by IPTV, Direct to Home and OTT services. A report from video delivery provider, Edgeware, says that by 2018, this region will become the 2nd largest in the OTT sVoD market. There is a drive … Continue reading
VoD more prevalent on weekends and mobile 04 February 2016
A recent extract from the Arqiva’s Millennials Research Project shows the consumer viewing patterns across platforms. It has been observed that on weekdays, people prefer to watch TV. This is when they follow a rather organized routine, and often TV is … Continue reading
VoD and OTT in India 03 February 2016
Netflix’s entry makes a mark in the Indian OTT space. VoD consumption is high on mobile devices in the country, even when mobile data charges are high. The sVoD services are arguably more expensive than traditional services currently, which has … Continue reading
Pay-TV has to include OTT services on their platform 03 February 2016
OTT services like Netflix, NOW TV, BBC iPlayer, etc are becoming increasingly popular in the recent years. Traditional linear TV is facing heat from new connected devices that offer on-demand video streaming at all times. Pay TV is one of the … Continue reading
Roku expands by developing a hybrid Pay-TV platform 03 February 2016
Roku is ready to launch a hybrid set-top box that promises to deliver traditional linear TV content alongside its video streaming services from a single device. The new box will be first available with Sky. It will be consequently available … Continue reading
GoPro & Periscope join hands for live video streaming 02 February 2016
Periscope (owned by twitter) has teamed up with GoPro to provide video streaming on the go. Available only on iOS, this promises users to broadcast their live GoPro video content in real time. For this, the GoPro Wifi model needs … Continue reading
OTT Challenge For Broadcasters: How Will The Traditionalists Scale Up? 16 September 2015
On-demand content is experiencing a boom with viewer uptake. On-demand content consumption is not a techno-pushed trend; it addresses a consumer’s need, where he wants his favorite content, such as movies or a TV series, anytime and anywhere. The … Continue reading
OTT Resistance Is ‘Foolish’, says Time Warner CEO 04 August 2015
Time Warner Cable chairman and CEO Rob Marcus told analysts Thursday that the cable industry should embrace over-the-top video, but added that at this stage of the game, the full cable bundle still appears to present the best value. “At … Continue reading
