No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
46% in Germany interested to switch to OTT 18 March 2016
There has been an increase of 60% in people of Germany wanting to replace cable/satellite TV with Over-the-Top connected TV services. This is according to a survey by market research institute, TNS Infratest conducted for Zattoo – an internet TV … Continue reading
Faster internet and shorter videos on demand 17 March 2016
4G mobile internet is a big bet for telecom operators and content owners alike in India. Coupled with smart devices, video streaming to the masses is expected to gradually increase. There are already 66 million unique video viewers and around … Continue reading
Ad impressions increase for OTT TV, drop for desktop 17 March 2016
According to Viant’s year in review report, advertisers spent $7.5 billion on video ads in 2015. This was a growth of 42% over 2014. There was a decrease of 9% in ad impressions for computer devices, and there was a … Continue reading
Cord cutting not on most users’ mind 17 March 2016
According to a survey by consumer analysis specialist Nielsen, traditional Pay TV is still the highest preferred platform. Around a quarter of the people surveyed said that they pay for subscription based video-on-demand services like Netflix, Hulu or Amazon. Asia … Continue reading
OTT growth leads to growth in the telecom sector 15 March 2016
In Mexico, OTT platforms are helping the telecom sector. Demand for better broadband network because of increase in demand for video streaming, is creating a bigger market for data. OTT services have grown by 60% in 2015 and have raked … Continue reading
Viacom is gearing up to face cord cutting with ‘Viacom Play Plex’ 14 March 2016
Cord cutting is real. Viacom is gearing up to fight against it by investing in ‘TV everywhere’. Viacom Play Plex having MTV, Nickelodeon, Comedy Central and other popular channels is the answer of the network for the competition. Pay TV … Continue reading
Video ads monetization up by 76% on OTT 14 March 2016
Video ad views is growing at more than 30% this year. Monetization techniques have worked the best for OTT set top boxes, dynamic ad insertion and multiscreen. Video ads dominated on OTT devices and smartphones, and ad revenues grew by … Continue reading
Will Cable adopt DOCSIS 3.1 and grow? 11 March 2016
Cable can take on Telecom companies in the advent of broadband and OTT platform popularity by adopting DOCSIS 3.1 technology. This will allow download speeds of 10 Gbit/s and 2 Gbit/s for uploads. Considering the fact that the smaller cable … Continue reading
Chromecast leads OTT video streaming with 35%, Apple at 20% 11 March 2016
Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at … Continue reading
Video streaming grows in the Middle East 10 March 2016
Video streaming and OTT services are increasing in the middle east. At Cabsat in Dubai, Eric Ellenbogen, the co-head of International TV and DreamWorks Classics, DreamWorks Animation, said, ‘Audiences want what they want, when they want it and on whichever … Continue reading
