No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
OTT to be driven by ads in the immediate future 05 May 2016
According to a report by Hong Kong based Media Partners Asia, online video revenues in the Asia Pacific region is expected to grow to $35B by 2021. Revenues will be highest from China (76%). 17% will be contributed from Japan, … Continue reading
OTT platforms in India need more concrete policies 22 April 2016
According to the Cable and Satellite Broadcasting Association of Asia (CASBAA), there is a lack of a definitive model for India’s OTT content market, even though the market is seeing an influx of many OTT platforms like Netflix, Viu, Hotstar … Continue reading
Over 40% TV time spent on OTT 22 April 2016
According to the Adobe & the Diffusion Group research, OTT services account for over 40% of TV time. Out of this OTT viewing times, 65% accounts for SVOD services like Netflix or Hulu, free streaming is 30% and 5% is … Continue reading
OTT video services on demand at NAB 2016 21 April 2016
OTT is hot at this year’s NAB Show in Las Vegas. Not surprising that both consumers and providers are equally enthusiastic about OTT video services. Early this week, Amazon announced a stand alone video streaming service to take on Netflix … Continue reading
How can OTT platforms succeed: NAB 2016 19 April 2016
Online video experts at Monday’s NAB Show panel gave out pointers on the timing of getting into OTT. One big revelation is that knowing the audience is most important, and being flexible enough to change directions as technologies keep changing … Continue reading
OTT growth numbers 18 April 2016
According to eMarketer’s latest forecast on OTT, Netflix in US is expected to grow to 126.9 million users this year. This would mean that Netflix would have almost 67.9% of total OTT video platform users in the US. Only YouTube … Continue reading
Five reasons why you should visit Muvi at NAB 2016 14 April 2016
NAB 2016 – world’s largest event focused on the confluence of technology, media and entertainment is set to start from 16th April. Exhibits will begin on 18th April and the tradeshow will end on 21st April. Here’s why you shouldn’t … Continue reading
OTT video services most preferred, but cable most used 14 April 2016
OTT video services are highest on demand among all TV-viewing options in the US. From the 1236 US TV viewers surveyed, around 50% have expressed interest in cord cutting. Netflix and Hulu have received a high favorability rating of 52%. … Continue reading
Viu OTT scores record 1.2 million downloads in 6 months 12 April 2016
Viu, PCCW Media’s OTT app for mobiles has seen over 1.2 million downloads in Hong Kong within 6 months since its launch. This achievement has made Viu win the Gold Award for Best Mobile App in this year’s HKICT Awards. … Continue reading
Let’s PLAYBALL – says live streaming 08 April 2016
Previously when there was Manchester United vs Arsenal in the league finals, one used to mark the date on the calendar, grab a few beers and makes sure that he/she is on the coach in front of the TV by … Continue reading
