No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
OTT continues to vex TV 04 July 2016
The reign of pay-TV and television networks as the most stable, predictable and highest-margin segments of the US media industry is rapidly eroding, Moody’s Investors Service states in a new report. OTT services and digital ad platforms such as Netflix, … Continue reading
USA consumers drawn to the customer service provided by OTT companies 01 July 2016
Americans want cable TV providers to improve customer service and meet the high standards set by progressive Internet TV players, according to research commissioned by pay-TV subscription, billing and CRM specialist Paywizard. Americans are drawn to the next level of … Continue reading
There will be around 2.4 billion unique monthly active users of OTT by 2020 30 June 2016
At WWDC 2016, Apple announced the introduction of the CallKit application programming interface (API) and the SiriKit software development kit (SDK) as well as an overhaul of iMessage. The new products will facilitate a deeper integration between third-party communications apps … Continue reading
MTN Nigeria launches a digital TV and OTT TV service 30 June 2016
MTN Nigeria recently launched a converged digital TV and over-the-top (OTT) video on demand service in the city of Jos, according to media reports in the region. It’s understood the service is providing viewers with a mix of local and … Continue reading
VR and OTT to go hand-in-hand 29 June 2016
More than half (52%) of OTT service providers are researching, getting ready to launch or have already launched VR-video content, according to a global study commissioned by Level 3 Communications. Unisphere Research, in partnership with Streaming Media, interviewed 628 people from … Continue reading
Asian operators are interested in partnerships with OTT players 29 June 2016
Nearly every Asian mobile operator is interested in pursuing partnerships with OTT players to combat the growing problem of revenue loss, a survey suggests. The survey, conducted by Alepo ahead of Mobile World Congress Shanghai 2016, shows that just over … Continue reading
Youtube will allow users to broadcast live footage from a smartphone 28 June 2016
Although YouTube has allowed live video streaming from a computer since 2011, users will now be able to broadcast live footage from a smartphone, a function already available from social networks Facebook (via Facebook Live) and Twitter (via Periscope). Smartphone … Continue reading
Viewers are flocking in record numbers for video content, according to YouTube 28 June 2016
While announcing its newest slate of original content for subscription service YouTube Red, the company this week touted the success of early originals including the web series Scare PewDiePie. In a blog post listing season-two renewals and six new video projects, YouTube Inc. said “Our … Continue reading
7 in 10 consumers are subscribing at least one OTT service 24 June 2016
According to the latest State of Online Video Report from Limelight Networks, OTT services are surging in popularity, with seven in 10 consumers currently subscribing to at least one. The most significant growth has been seen in people subscribing to … Continue reading
Is OTT a friend or a foe? 24 June 2016
Forum on OTT threw some interesting insight into whether it is a friend or a foe. During a panel at the Association of Cable Communicators NYC Forum on Tuesday, Evolution Digital marketing VP Tom Bracken indicated he sat squarely in … Continue reading
