No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
21% of Smart TV viewers ready to pay for OTT video content 10 August 2016
As per a recent joint study by Amplifi, Miaozhen and Nielsen, up to 21% of OTT TV users are willing to pay for their favorite online video content if it is streamed direct to their smart TVs, whereas only 4% … Continue reading
Viva Entertainment to Cut Cords by launching an OTT platform Worldwide 10 August 2016
Viva Entertainment Group is all set to launch a new end-to-end over-the-top (OTT) video streaming platform with downloadable iOS and Android apps. The Filipino-owned entertainment company is currently offering its services in Middle East and US markets, soon to come … Continue reading
Which are UK’s favourite TV on-demand services? 09 August 2016
According to a recent Communications Market Report by Ofcom, 6 out of 10 UK’s TV audience chooses ‘video on demand’ services for watching TV. BBC iPlayer stayed on top by acquiring 32% audience in second half of 2015, the share … Continue reading
Brazilians prefer downloading online video content 09 August 2016
In a recent research by Conecta, 80% of Brazilian Internet users download content, both legal and pirate. The report also states that desktops and laptops are the preferred devices for 70% of these downloads. Smartphones are used by 20%, tablets … Continue reading
Spanish speaking audience prefer Pay TV 08 August 2016
According to a recent report by Parks Associates, bilingual Spanish speaking households with broadband subscriptions are more likely to pay for TV. The report states that some 89% of these households subscribe to Pay TV and above 75% subscribe to … Continue reading
Global OTT Market to Cross $65 Billion by 2023 08 August 2016
According to a new market research report by Credence Research, the global over-the-top (OTT) market is estimated to grow by 14.4% CAGR from 2016 to 2023. The OTT market was valued at $28.75 Billion in 2015 and is expected to … Continue reading
Digital Video Platforms to attract 732.4 million viewers by 2017 08 August 2016
According to a recent report by Nielson, 65% of internet users consumed some or the other form of video-on-demand (VOD) content in September 2015. And the numbers are ever increasing. Forecasts state that daily time spent using online-videos on mobile … Continue reading
OTT viewers would pay $2 to $15 per episode for content they want to watch 05 August 2016
According to a viewer panel at the OTT Video Executive Summit, a video viewer would pay anywhere from $2 to $15 per episode for a video or a series. That depends, of course, on the popularity of such content. Noting … Continue reading
80% of total global internet traffic to be driven by video by 2020. 05 August 2016
Nearly 80 percent of total global internet traffic will be driven by video in 2020. Success in digital video involves navigating an evolving set of platforms, consumer usage cases, advertising models, and content strategies. The second annual L2 Intelligence Report: … Continue reading
SVOD to reach $2,093 million in Latin America by 2021 04 August 2016
A recent report by Research and Markets containing detailed analysis of Latin America’s OTT TV & video market [for 18 countries] predicts SVOD to remain region’s largest OTT revenue source and contribute up to $2,093 million by 2021 from next … Continue reading
