Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
Online video and content delivery service provider, Verizon Digital Media Services has struck strategic alliance with Unreel Entertainment to help users launch branded video streaming apps. The direct-to-consumer turnkey OTT solution, Unreel Entertainment currently powers over-the-top consumer experiences for many … Continue reading
AT&T owned subscription streaming service, DirecTV continues to lose satellite TV subscribers to cord cutting although it managed to beef up its total subscribers count to 1.5 million during the same period. The Q4 proved to be a mixed bag … Continue reading
Virgin Media has launched a free upgrade to its high-end V6 set-top-box. The program is touted to be the largest customer upgrade program ever carried out in the UK. The V6 which is Virgin’s premium 4K-ready set-top box, allows users … Continue reading
Currently, more than half of American Over-the-Top (OTT) subscription households subscribe to multiple video streaming services. According to Parks Associates, this proportion was only 20% in 2014. The research claims that 81% of these multi-OTT homes use Netflix and any … Continue reading
Market research firm Parks Associates published a list of the top-10 subscription OTT video services in the US market. The list is based on subscribers’ count and Netflix tops it, yet again. Netflix captures this year’s top spot, followed by … Continue reading
According to Parks Associates, the number of OTT video services in the U.S. has reached over 200 The firm found that 53% of internet-connected households subscribe to pay-TV and at least to one OTT service. It’s interesting to note that … Continue reading
The increased usage of smartphone and internet has transformed TV viewing patterns in the Middle East and North Africa (MENA), according to Frost & Sullivan. According to research conducted by the business consulting firm, the large, young population present in … Continue reading
According to a recent Research and Markets’s addition of “State of World OTT Markets – Data & Forecasts up to 2020,” the global OTT Services Market is expected to Surpass 620 Billion EUR by 2020. The report covers Internet access and usage, search, … Continue reading
According to a recent ABI Research forecast, revenues from live linear OTT video services is expected to grow at some $7 billion dollars of the worldwide revenue by 2021, from just a little more than $1 billion in 2016. With OTT competition … Continue reading