Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
The year 2017 has been witness to key trends and major industry movements for the Over-the-Top (OTT) industry. Globally, we have seen staggering numbers in terms of industry growth and forecast. We saw growth of cord-cutting, live streaming and the … Continue reading
Remember that spectacular chase sequence in that blockbuster action movie! A secret agent, sprinting after a 6-litre V12 Aston Martin that can rush to 60 mph in a mere 4.1 seconds manages to catch it. Sounds unreal, right! But cinematography … Continue reading
If you are a media and broadcasting enthusiast and still haven’t registered for IBC 2017, you are surely missing out on the next big things in the industry. IBC is where technology meets media, and it’s going to shape the upcoming … Continue reading
The medium here is called “over-the-top,” or OTT, content. While the rise of Roku and competitors like Apple TV, Amazon Fire, and Google’s ChromeCast has made it easier for viewers to access their favorite shows without a cable subscription, … Continue reading