In reality, television viewing is down by 3% from last year,while video viewing through OTT platforms on Internet, smartphone, and multimedia devices combined is up by 45%. Misleading statistics considering their vastly different starting points. A more telling statistic is … Continue reading
The next billion OTT platform viewers will be those consumers who will be able to stream HD content online as new compression technologies get adopted, eliminating one of the major limitations – bandwidth availability. Irdeto believes that currently there are … Continue reading
As video content increasingly seems to be consumed, shared and generated, the traffic of such content over the internet is increasing. In fact OTT media apps seem to be one of the few services that are earning large revenues for … Continue reading
According to a new report from TDG, revenue from OTT TV advertising, that is, commercial advertising placed in full-length TV-quality programming delivered via broadband, is expected to grow nearly four fold between 2015 and 2020. The Future of OTT TV … Continue reading
Roughly 17% of US broadband households would be likely to subscribe to HBO’s forthcoming over-the-top video service, according to new research by Parks Associates. The research firm said that among those likely to subscribe, 91% are currently pay TV subscribers, while … Continue reading
US-based online retail company Overstock.com has revealed an Amazon Prime Instant Video rival at the NATPE conference in Miami. Overstock, which claims around 25 million to 40 million unique users a month, plans to launch a Video on demand platform … Continue reading
US premium cable net Starz will launch its planned international subscription on-demand service next year, with initial investment in the project totalling around US$20 million. Premium cable rival HBO has already confirmed it will launch a standalone OTT service. Looking for … Continue reading
OTT TV technology specialist Piksel is branching out into content acquisition for OTT players. Piksel formerly known as KIT Digital will manage all stages of the content acquisition process for new OTT players, including the negotiating and licensing of content rights. The … Continue reading