Dictionary exclaims OTT platform as the streaming media distributing contents to the viewers over the internet, bypassing telecommunication or broadcasting platforms. It lets users stream their favorite contents anytime, anywhere while paying only for those they are availing. With Muvi launching a white-labeled multi-device streaming platform is just a click away for the content owners. Discover its end-to-end OTT solution now!
OTT Platform - Latest updates on OTT Platform
Half of voice revenue in India vulnerable to OTT apps 28 May 2015
As much as half of mobile operators’ traditional voice and messaging revenue could be eliminated by messaging and VoIP apps such as WhatsApp and Skype, with mobile players in India facing a higher threat since 80 per cent of their … Continue reading
Tennent online video campaign may be bellwether of faster shift from TV to OTT 27 May 2015
Could beer show the way to online ad profits? As OTT video ad spending begins its upward growth, U.S. advertisers might be wise to keep an eye on the way a single Scottish company tackles next-generation ad strategy–and how its … Continue reading
Streaming Video Overtakes Live Programming As Method-of-Choice 26 May 2015
According to the recently released Deloitte “Digital Democracy Survey,” streaming OTT video services, used by more than 42% of American households, has overtaken live programming as the viewing method-of-choice, with 56% of consumers now streaming movies and 53% streaming television … Continue reading
Pay TV Providers Embrace Over-the-Top Video and ‘Skinny’ Bundles to Stave Off Cord-Cutting: IHS Infonetics Report 22 May 2015
The global pay TV services market, including cable TV, satellite TV, telco TV and over-the-top (OTT) video, totaled $237 billion in 2014, up 7 percent from the previous year, according to the 2015 IHS Infonetics Pay TV Services and … Continue reading
Live Viewing Way Up In Q1, Says FreeWheel Report 21 May 2015
FreeWheel Q1 2015 Monetization Report says live viewing, mainly of sports, but also authenticated entertainment and news content, was up 140%, year to year and that authenticated viewing grew 328% year-over-year and now accounts for 57% of all long-form and and … Continue reading
With Upfronts and NewFronts Comes the Invasion of the TV Acronyms 19 May 2015
The 2015-2016 presentation season draws to a close, you’ve probably heard plenty of industry jargon to go along with all the cocktails and hors d’oeuvres. We’re here to spell it out for you. First, let’s make a distinction between the … Continue reading
How the Cable Industry is Adapting to Cord Cutters 19 May 2015
For people attending The Internet and Television Exchange, the redubbed Cable Show for 2015, enabling technologies are as important as always, but the transformation of business models in the video delivery industry has certainly cast a huge grip on an … Continue reading
Nearly 60% of U.S. Broadband Households Use OTT Video Services, but “Account Sharing” Is Prevalent 18 May 2015
Digital media consumer research from Parks Associates reports 57% of U.S. broadband households access an OTT video services, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription … Continue reading
Allied Fiber CEO Sees Rise of OTT ‘Telcos’ 15 May 2015
Allied Fiber LLC CEO Hunter Newby said in an ITW interview that OTT platforms and content providers are a faster-growing customer segment for the dark fiber provider than traditional carriers. Various companies, including content providers, tower providers, social networks and subsea operators are … Continue reading
What an OTT Future Means for Brands 15 May 2015
If you haven’t heard of OTT, short for “over the top,” you will soon. The acronym refers to video content delivered straight to the consumer via internet. The core disruptive concept is that the “pipe” created by the cable MSOs … Continue reading
