Dictionary exclaims OTT platform as the streaming media distributing contents to the viewers over the internet, bypassing telecommunication or broadcasting platforms. It lets users stream their favorite contents anytime, anywhere while paying only for those they are availing. With Muvi launching a white-labeled multi-device streaming platform is just a click away for the content owners. Discover its end-to-end OTT solution now!
OTT Platform - Latest updates on OTT Platform
OTT Boom: Streaming Companies Plot Asia Expansion 07 August 2015
Turn the clock back to four or five years ago and one of the buzz phrases at marketing conferences was ‘TV is dead’, with experts looking at the wider implications this would have for the advertising industry. While this … Continue reading
The Next Cord-Cutters? The Networks 07 August 2015
The networks and studios are all on-board with this digital thing, and brushing off the old scenarios, repainted for a different age. The other day, David Zaslav, CEO of Discovery Communications, noted Discovery could put all of its content on … Continue reading
Content Personalization: A Secret Driver of the Over-The-Top Revolution 06 August 2015
It’s no secret that over-the-top content (OTT) services, the delivery of audio, video and other media over the Internet are on the rise. Netflix’s stock price has more than doubled since January of this year, CBS All Access has … Continue reading
95% of OTT Subs Unwilling To Let Advertisers Near Their Data 06 August 2015
95% of consumers using catch up OTT video services are unwilling to allow media companies to share their personal data with a third party, according to the findings of the KPMG Media Tracker. The survey of 1,500 households revealed … Continue reading
Disney Sees OTT Five Years Out As A Viable Competitor 05 August 2015
The rumors that ESPN’s days as heavyweight champion are over are vastly overstated. Or so says Robert A. Iger, chairman and CEO of The Walt Disney Company. During the company’s Q3 2015 earnings call. Before diving into specific financial … Continue reading
5 Reasons Broadcasters Need an OTT Strategy 05 August 2015
Will 2015 be the tipping point for over-the-top video (OTT)? Around the industry, the answer is a resounding yes. Erik Huggers, president and CEO of VEVO, recently predicted 2015 would be a “break-out year” for the technology, and Park … Continue reading
As TV Programming Moves To Apps, A Chance To Put The ‘M’ Back In MTV 05 August 2015
The rise of over-the-top, or OTT video services has made lots of legacy content viewable again. Could it bring back the music video, too? In early July, A+E Networks announced the launch of Lifetime Movie Club, the television network’s … Continue reading
OTT Resistance Is ‘Foolish’, says Time Warner CEO 04 August 2015
Time Warner Cable chairman and CEO Rob Marcus told analysts Thursday that the cable industry should embrace over-the-top video, but added that at this stage of the game, the full cable bundle still appears to present the best value. “At … Continue reading
Digital Challenges TV For Ad Dollars 04 August 2015
Digital advertising is expected to overtake TV to become the top media category in the US in 2016, although the overall TV market is not expected to decline, a new report has forecast. According to estimates by analytics firm … Continue reading
Infographic Shows OTT Trends, Including a Strong Shift to Fiber 04 August 2015
Following on the heels of a recent survey of over-the-top (OTT) trends published by Level 3 Communications and Unisphere Research, a division of Information Today, a new infographic reveals a potential shift in consumption and delivery practices. As the … Continue reading
