Dictionary exclaims OTT platform as the streaming media distributing contents to the viewers over the internet, bypassing telecommunication or broadcasting platforms. It lets users stream their favorite contents anytime, anywhere while paying only for those they are availing. With Muvi launching a white-labeled multi-device streaming platform is just a click away for the content owners. Discover its end-to-end OTT solution now!
OTT Platform - Latest updates on OTT Platform
UK Comms Spending Finally Rises, But There’s Trouble in Paradise 13 August 2015
After years of recession-era realities hamstringing household budgets, spending on communications services has bounced back in the UK, rising for the first time in more than five years. The spending areas of choice? Broadband and pay TV. But a … Continue reading
See It Through: Video Completion Rate Top Priority For Advertisers 13 August 2015
Videology has found that view through rate is now the priority for UK advertisers when establishing campaign objectives. According to an analysis of all impressions run through Videology’s platform in the second quarter 2015, 50% of UK advertisers are choosing … Continue reading
CBS Says Millennials Love TV. It Just Couldn’t Find Them. 12 August 2015
CBS took a break from showcasing its upcoming fall shows on Monday to the nation’s television critics in Beverly Hills to poke holes in what it described as the “myths” surrounding TV — mostly, that millennials aren’t watching TV. The network’s chief … Continue reading
The Real YouTube: Report Unlocks Social Video Trends 12 August 2015
While video is an increasingly fundamental facet of all social media platforms, there has so far been scant analysis of how different types of video find different levels of success according to the platform. This has particular significance for brands … Continue reading
Anti-Bingeing But Not Anti-TV Viewer: In A Glut TV Age 12 August 2015
Media consumption seems to be moving at an ever faster pace, especially when one considers bingeing. But maybe faster isn’t always better. Hulu, perhaps the closest wannabe-Netflix competitor, is going to release episodes of its original TV series one … Continue reading
Verizon’s Digital Media Services Braces for TV’s OTT Shift 11 August 2015
When it comes to over-the-top video, everyone’s head is in the proverbial cloud, where all the heavy-duty processing and packaging is happening before live and on-demand fare is streamed to screens both big and small. It has become a … Continue reading
It’s About Time Your Content Attracted More Viewers 11 August 2015
There’s no denying it; it’s about time that content owners offered online video directly to viewers. Today, viewers are utilizing apps and platforms that are giving them what they want: the right content, a convenient schedule, the perfect experience, … Continue reading
Standards Needed To Make OTT Work For Advertisers 11 August 2015
The average American watched nearly four hours of over-the-top (OTT) content per week in 2014, a figure that is expected to nearly double this year. But as OTT device usage continues growing, advertisers struggle to keep pace. The current … Continue reading
Ad-Blockers Squeeze Publishers While Netflix Benefits 10 August 2015
When rumors swept the Internet earlier this summer that Netflix would soon start running commercials, customers of the streaming OTT Video platform collectively freaked out. Faced with an onslaught of social media condemning the move, Netflix CEO Reed Hastings was … Continue reading
HBO Now ‘Surpassing Expectations’, International OTT Launches Due Soon 07 August 2015
Subscriber satisfaction for HBO’s US over-the-top service, HBO Now, have surpassed expectations with announcements about new country launches likely to follow “in the near future”, according to HBO CEO Richard Plepler. Speaking on the second quarter earnings call of HBO … Continue reading
