Dictionary exclaims OTT platform as the streaming media distributing contents to the viewers over the internet, bypassing telecommunication or broadcasting platforms. It lets users stream their favorite contents anytime, anywhere while paying only for those they are availing. With Muvi launching a white-labeled multi-device streaming platform is just a click away for the content owners. Discover its end-to-end OTT solution now!
OTT Platform - Latest updates on OTT Platform
Leaders From Hulu, AOL and MLB Advanced Speak Up On OTT Future 30 September 2015
There’s no crystal ball to reveal the future of OTT and D2C, but an Advertising Week panel with representatives from Hulu, AOL and MLB Advanced Media made some compelling predictions. The panel, “Direct-to-Consumer: OTT and the Future of Video Entertainment,” … Continue reading
Comcast Launches VOD Service Watchable But Can Web Video Help Save Cable TV Today? 30 September 2015
Americans are steadily watching less TV, with the decline particularly pronounced among teens and young adults who have grown up watching billions of YouTube videos. And cord-cutting storm clouds are already clapping thunder over the TV biz. So what’s a mammoth cable TV … Continue reading
Dear Amazon & Netflix, Your Fight’s A Self-Goal For Both 30 September 2015
The Emmys this year witnessed the inception of a new premium rivalry, the one between VOD platforms Netflix and Amazon. Last year, the big guy Netflix scooped up 31 nominations while Amazon had a grand total of zero. But … Continue reading
Netflix Is Going Hollywood On Its Own But Will It Survive? 29 September 2015
Netflix is evolving into something that more closely resembles a movie studio, as it continues to shoot and produce more original TV shows and films itself, and reduce its reliance on outside companies for content. According to reports, the video streaming … Continue reading
Key Reasons Why TV Is Taking The Dip 29 September 2015
Traditionally, fall premiere week for broadcast television networks has been a sparkling time of peak sampling as millions upon millions of viewers tune-in to new and returning shows. Save for 16 million viewers gobbling up Fox hip-hop drama Empire on Wednesday … Continue reading
Verizon Looks To Reinvent The TV Ads Model With Go90 29 September 2015
Verizon’s much awaited internet TV service Go90 will hit the web this week and the industry is abuzz! TV advertising won’t change much, just like it didn’t after the inception of VOD platform Netflix. The same 15 & 30 … Continue reading
Wurl Releases A New Video Viewing Index And It Has Some Surprising Facts 28 September 2015
Mobile and OTT platforms are cutting into overall video usage patterns, but traditional pay TV still leads the way – by a big margin.That’s according to streaming video platform vendor Wurl, which introduced a U.S.-focused index called AMOV (an acronym … Continue reading
Sports A Major Driver In Customers Going Back To Pay-TV 28 September 2015
All’s not well in the OTT paradise. Among consumers who cut the cord in the last two years but now express doubts over it and probably want to go back to Pay-TV, 2 out of 5 (almost at 39%) say sports … Continue reading
comScore Works Out A New Metric For Internet TV Viewing 25 September 2015
comScore is looking to unify metrics for viewing across the two major viewing platforms – traditional TV and Internet TV – by bridging the platform gap that has plagued TV networks, content owners, advertisers and Nielsen for the past … Continue reading
Argentinian Cable Companies Demand OTT Regulation 24 September 2015
In an industry in which over-the-top (OTT) operators are outgrowing third-party networks and convergence is gathering a huge part of the telco business, Argentina’s cable companies are calling for a new regulation to set a framework for current and … Continue reading
