Online streaming giant Netflix has signed strategic partnership with cable broadband provider Hathway to deliver video streaming services to Hathway’s subscribers in India. Under this deal, Netflix will be offered through Hathway’s set-top box that includes a remote which will … Continue reading
Novi Digital media owned OTT platform Hotstar has reportedly secured $73.8 Mn (INR 516 Cr) from Star US at a valuation of $265 Mn. The online streaming media giant will use the funds to combat competition from global SVOD giants … Continue reading
According to reports, the global consumer and advertising spend on TV and video is predicted to rise to $559 billion in 2022, up from $490 billion in 2017. The revenue generated from over-the-top services such as YouTube, Facebook, iflix, iTunes, … Continue reading
According to reports, the number of SVOD subscribers are rising in Latin America, more than double in between 2017 and 2023. The number of subscription video-on-demand subs is predicted to increase from 21.14 million at the end of 2017 to … Continue reading
According to reports, OTT services are rising among US, UK and the Philippines consumers. The rise of SVOD platforms such as Amazon prime, Hulu and Netflix, original content consumption, easy sign-up, content recommendation, billing flexibility, and ability to stream the … Continue reading
Leading OTT platforms such as Netflix, Amazon Prime, and Hulu had a splendid 2017 and this year’s Emmy nomination is a testimony to that. Streaming giant Netflix has recorded 36 nominations in this year’s Emmy award while arch-rival Amazon Prime … Continue reading
New video on demand service named TBH is all set to launch in South Africa. The platform will offer original South African, broader African content, along with a mix of Hollywood movies and series. With its launch, TBH is most … Continue reading
Indian OTT players are surging ahead of the international players. SVOD services such as Hotstar, ALTBalaji and many others are adding subscribers at a much faster rate than Netflix, which is still seen as a premium platform in India. High … Continue reading
As per studies, channel surfing has taken a hit with increasing SVOD consumption across the globe. People are rather glued to a particular OTT platform or a specific online content rather than casually flipping through channels on TV. Studies reveal … Continue reading
According to reports video streaming giant, Netflix’s cost of adding new subscribers in the U.S. is now $100 per net new subscriber. Netflix’s 14% expenditure is on marketing costs today. With increasing marketing spend coupled with falling subscriber growth in … Continue reading