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VOD and Fibre-optic Internet subscription boost parallelly in Kenya 10 January 2018

Following the aggressive investment in expanding internet connection to Kenyan households, fiber-optic internet subscriptions almost tripled in 2017. The growing residential fiber connections have been associated with the advent of over-the-top content providers in Kenya. VOD services have been growing … Continue reading

High Dynamic Range for mobile: HDR Premium, Dolby Vision, and more 09 January 2018

In my previous blog on HDR and enhancing the effect of 4K, we had discussed the traits of High Dynamic Range being designed to accommodate a greater range of contrast in a video content. HDR allows images with high contrast … Continue reading

Indian OTT firms rely heavily on content ads 09 January 2018

Star India-owned Hotstar and Viacom 18’s Voot both have penetration into local and Western content and both monetize through advertising. While Hotstar boasts a ‘freemium’ subscription and advertising service, Voot has opted for an entirely ad-based model. This is the … Continue reading

Indian Digital media sector to flourish in 2018 08 January 2018

According to analysts, falling price of 4G handsets and improved data speed will only transform the Indian digital media and entertainment startup sector. Indian digital and media industry may also see several consolidations among video streaming platform, hefty investment by … Continue reading

Apple may acquire Netflix 04 January 2018

Sending shockwaves to the Over-the-Top (OTT) industry, Citi analysts have said that the iPhone maker may buy Netflix by taking advantage of the corporate tax cut in the United States. According to Citi analysts,  there is a 40% likelihood that … Continue reading

Netflix still has a long way to go in India 04 January 2018

According to a report by Hong Kong-based firm Counterpoint, Netflix although has a blazing start in India, is yet to make a mark in the Indian digital industry. As per the report, Netflix currently lies at the fifth spot well … Continue reading

Streaming Websites beat Cable TV in popularity 03 January 2018

With Netflix now having 89 million users under its belt and popular TV shows shining brightly in its content catalog, cable TV is the one which is hit worst by this.  This has resulted in a substantial decrease in the … Continue reading

Netflix evaluating WhatsApp to engage with users 02 January 2018

Following the trend of staying connected to users via WhatsApp, Netflix has partnered with the instant messaging service and both have confirmed the development. WhatsApp affirmed that Netflix is one of its test partners meant for its enterprise solution business … Continue reading

Netflix boosts SVOD services in France 02 January 2018

Subscription-based Video-on-Demand (SVOD) industry has witnessed a blazing growth in France as the initial nine months of 2017 has witnessed nearly 37% year-on-year increase which is nearly double of what it was during the same period, the previous year. The … Continue reading

OTT ‘2017 – A look back 29 December 2017

The year 2017 has been witness to key trends and major industry movements for the Over-the-Top (OTT) industry. Globally, we have seen staggering numbers in terms of industry growth and forecast. We saw growth of cord-cutting, live streaming and the … Continue reading