Winning the Next Generation of Viewers with OTT Services, panel discussion at NAB 2015 15 April 2015

In an NAB session called “Constant Cravings: Using OTT to Win the Next Generation of Viewers” on Monday, panelists pointed to three key elements for over-the-top success: a strong business model, seamless multiplatform access, and frequent innovation. The ad-supported vs. … Continue reading →