OTT Market Projection – US [2025 Update]

Introduction

The OTT or Over-the-top services refers to movies and shows that are delivered directly to digital users without the need of cable or else satellite television subscription. The OTT market is projected to witness innovative and advanced transformation, which allow the users to access everything they prefer at a single space.  

More people are opting for the online mode of entertainment and as a result the OTT market is constantly growing. Here, we are going to showcase an OTT Market Projection Report in the USA from the period of 2025-2027. 

The United States OTT market is expected to register a CAGR of approx. 11.22% in terms of revenue and approx. 2.25% in terms of subscribers over the forecast period 2025 to 2026.

The Parameters that we are covering in this report are:

• OTT Market Growth Factor
• OTT Market Analysis
• Internet Penetration in the United States of America
• Number of Users and Devices connected
• Devices or users consuming video in general
• Monetization Models Projection
• OTT revenue in the U.S. 2025-2026
• Live Streaming projection
• Sports Live Streaming Revenue
• Live commerce market size in the U.S.
• Most purchased product categories during a livestream in the United States in 2024
• Smart TV Projection
• Number of connected TV households in the United States from 2024-2026
• Average Time Spent Watching Streaming Content on CTV, Per Week

Download the report right now to read the full projection of OTT and Video Streaming Industry in The USA.