To expand its digital distribution strategy, MGM aimed to build a region-specific Roku application to showcase its vast content library. The application needed to mirror the brand consistency of MGM’s presence on Amazon, while introducing complex technical and functional requirements.
The challenge was to meet these requirements with high scalability, performance, and security — all within a tight go-to-market deadline. Muvi partnered with Metro-Goldwyn-Mayer Studios Inc. to launch a region-specific Roku app using Muvi One and AWS services, enabling seamless SVOD/PPV monetization, localized content delivery, and scalable performance.
Download and read this fascinating case study that discusses how Muvi partnered with MGM to turn this vision into a reality!
The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking…...
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