Optimize Your Live Streaming Performance using Insights

In today’s OTT verse, especially in the live streaming segment, understanding audience’s engagements and behavior patterns is critical for sustainability.

The ones, who actively understand their viewers’ tastes and choices, are bringing in necessary developments in their live streams and thus manage to retain both audience’s loyalty and money.

We at Muvi, highly acknowledge the valuable data that live streaming analytics provides on user behavior and how helpful it is in identifying the strengths and weaknesses of live content.

Introducing Insights in Muvi Live

To give our live streamers a free hand in tracking the real-time performances of their live streamings, we are now integrating an in-depth analytical tracking solution – Insights under Analytics in Muvi Live.

FYI, Muvi Live already provides comprehensive analytics and reporting for all your live streams. 

With this latest addition, Muvi Live’s Real-Time Analytics just got a lot more powerful.

Now, you can keep a keen eye on who all are viewing your live streams, their interests, demographics, and from which devices and locations they are streaming your live events, and understand the preferences of your audiences in a better way. 

Using these real-time metrics, you can make data-driven decisions and take actions that can improve your live streaming quality as well as delivery. 

Key Highlights of Insights

Insights allow you to analyze live streaming analytics more briefly and identify what is working for your live streams and what is not.

You can use “Views” as a key performance indicator and segment important insights into the following categories.

• Attendee’s data

Track total no. of attendees, average watch time, their interests as well as demographics – all information on attendees will be available here.

• Event data

Check and compare the performance of your live stream events like – the no. of concurrent viewers, total watch hours, and attendee’s engagements through live chats, comments, and social sharing.

• Device data

Identify the engagement levels on different devices such as mobile, TV, and desktops. Find out which devices have maximum engagement.

• Geographical data

Analyze the regions where your live streaming content is mostly viewed and start creating content that is relevant to such areas.

How Insights can benefit your live streaming service?

• Live streaming insights give you a clear picture of audience’s satisfaction and feedback.
• You can use these insights to experiment with different live streaming variables such as content topics, formats, styles, use-of-equipments, distribution settings, etc., and measure their impact on your analytics.
• Once you figure out what is favoring your live streams, you can optimize your streaming strategy accordingly. Henceforth, grow your following base and loyalty and ultimately increase your revenue.

Muvi Live is the ultimate live streaming platform that delivers uninterrupted live streams to millions of viewers across the globe. There is no monthly fee, simply pay as you go. If you haven’t got Muvi Live yet, then sign up for free now.