BARB research says SVOD is actually complementing traditional TV rather than cannibalising it

An interesting article by Elizabeth Ross compares SVOD and traditional TV.

She says one trend that seems to have taken hold of the public consciousness is the rise in subscription video on demand (SVOD) which if we are to believe the amount of media stories on it are entirely taking over all of the televisions in the world.

But dig slightly deeper and a recent report from the Broadcasters Audience Research Board (BARB) in the UK found that SVOD is actually complementing traditional TV rather than cannibalising it. This is not to say the rise in SVOD services hasn’t been significant, however the assumption that the take up of SVOD service is at the expense of traditional TV is far from the truth.

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