Written by: Roshan
According to a recent study on how growing content, platform and screen choices cause a gradual shift in the way consumers apportion their viewing across devices, as of Q4 2016 Australians had a dizzying array of options to broadcast TV and other videos.
The research found out that Australians now have an average of 6.4 screens per home, the majority of which are the internet capable. The research also stated that even though people have spread viewing across multiple devices, TV remains by far the most-watched screen.
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